Organised assortments help customers understand choice without unnecessary friction.

What matters in practice

Clear category organisation reduces friction. Shoppers should be able to understand where products belong, compare options and complete everyday shopping without unnecessary searching.

What a useful review should cover

Consistent department logic also helps store teams maintain presentation and replenishment standards.

The DaaBasics approach

DaaBasics uses seven core product categories to keep the assortment broad enough for household needs while remaining easy to navigate.

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