01 / Trust
Confidence in everyday products.
Supplier and product review processes are intended to support genuine goods, responsible handling and dependable shelf standards.
Our company story
Built to make everyday retail more dependable.
DaaBasics is being developed around a simple idea: households should be able to access genuine products, clear pricing and consistent service without unnecessary complexity.
Chapter 01 / Company foundation
A retail system, not simply a collection of shops.
The company’s direction connects supplier review, product integrity, customer experience, store operations and partner accountability through one operating framework.
Growth is planned through suitable company-operated locations, selected franchise partners and future online ordering, with each route expected to follow the same standards.
GenuineProduct focus
ClearPrice communication
RepeatableOperating standards
Why DaaBasics exists
A practical purpose shaped around households.
DaaBasics is intended to improve the everyday retail experience by bringing product trust, value clarity and dependable access into one connected format.
02 / Service
Helpful, respectful retail service.
Clear guidance and documented customer-support channels are planned as part of the operating model.
03 / Clarity
Visible value at every transaction.
Transparent price presentation and itemised receipts are intended to make value easier to understand.
The retail experience
Designed around how people actually shop.
Modern retail is not only about shelves. It is about navigation, product confidence, staff support, checkout clarity and an environment that feels consistent from one location to the next.
01Easy-to-understand departments
02Clean, organised merchandising
03Helpful customer interaction
04Clear checkout and service standards
Operating principles
The standards behind how DaaBasics intends to operate.
Values matter when they shape sourcing, pricing, partnerships, hiring and customer service—not when they sit on a wall.
Integrity
Treat customer money, supplier commitments and commercial relationships as responsibilities.
Honesty
Communicate prices, policies, product information and current capabilities clearly.
Quality
Develop controls intended to support product integrity, handling and shelf reliability.
Respect
Provide a consistent standard of service regardless of customer basket size.
Partnership
Build long-term relationships around shared standards and documented expectations.
Connected retail frameworkCompany stores · Partner routes · Future digital access
How the company develops
A connected retail model, not isolated stores.
DaaBasics is intended to grow through one operating framework linking assortment planning, supplier review, store formats, customer experience and partner accountability.
01PlanDefine categories, standards and customer needs.
02VerifyReview suppliers, products and operating requirements.
03LaunchOpen suitable company or partner-led retail locations.
04ImproveUse operational learning to strengthen the model.
DaaBasics Limited leadership
Executive leadership of DaaBasics Limited.
The leadership profiles presented here reflect the executive direction and strategic oversight supporting the company’s responsible retail development.
01Mr Asghar Goraya
Chief ExecutiveMr Asghar Goraya
Chief ExecutiveProvides executive direction and strategic oversight for the company’s long-term retail development, partnership framework and wider DAA business vision.
02Mr Muqaddas Ali
DirectorMr Muqaddas Ali
DirectorSupports company direction, strategic development priorities and coordination across business initiatives, operating systems and partner relationships.