Category architecture
Seven departments for everyday household needs.
The planned DaaBasics assortment follows the company profile, bringing weekly essentials and practical household needs together under one organised retail format.
Planned retail catalogue
Seven categories, one organised retail experience.
Each department serves a distinct household need while staying connected through the same pricing clarity, sourcing discipline and store organisation.
01
Grocery & Pantry
Flour, rice, pulses, oil, sugar, spices, tea and packaged staples.
02
Beverages & Snacks
Drinks, biscuits, confectionery and packaged snacks.
03
Personal Care
Hygiene, skincare, grooming and oral care essentials.
04
Home Care & Cleaning
Detergents, cleaners, tissues and dishwashing products.
05
Kitchen & Household
Everyday tools, storage, utensils and practical home items.
06
Baby & Kids
Care, hygiene and daily-use essentials for young families.
07
Seasonal & General
Timely household products, gifting and practical general merchandise.
Portfolio principles
Every department follows one connected retail standard.
The assortment can evolve as the network grows while customer-facing principles remain consistent.
Relevant
Products selected around genuine weekly and everyday demand.
Genuine
Supplier and product checks supporting confidence in the range.
Organised
Clear departments, shelf logic and visible product information.
Accessible
A practical assortment designed for neighbourhood convenience.
Assortment evolution
Built to expand without losing category clarity.
New brands and ranges can be introduced through a measured review process that protects relevance, authenticity and shelf discipline.
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